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Buro Four and aline announce sponsorship of British professional cyclist Owain Doull

August 2015

alinea and Buro Four today announced a sponsorship agreement with British professional cyclist Owain Doull. These dynamic property and construction consultancies are well known within the industry for participating in a number of cycling events throughout the year and having a large number of staff with a passion for road cycling.

Owain is currently training towards the 2016 Olympic Games in Rio, where he hopes to be an integral part of Great Britain’s team pursuit squad. Owain has enjoyed an illustrious track career to date, winning four World Cup gold medals and two European golds for Team GB. Owain will represent Buro Four and alinea consulting as an ambassador in the UK and as he competes across the world over the coming 12 months. He will also host client rides and re- affirm each company’s commitment to environmental sustainability.

Iain Roberts, Chairman of Buro Four said: “After the success of the GB track Team in 2012, we believe that aligning with a young talented cyclist is a great fit for us as a company. We are looking forward to cycling with Owain over the coming months and offering our key cli- ents the same opportunity.”

Mark Lacey, Partner of alinea said: “British Cycling’s marginal gains philosophy is a performance improvement concept we strongly promote within our company. This is an exciting partnership for us and we look forward to supporting Owain on his road to Rio.”

Welsh born Owain Doull (22) said: “I am delighted to have the support of such strong Brit- ish companies in Buro Four and alinea consulting. Both are known for setting standards of excellence in their industry. I am honoured to join their respective teams.”

Jamie Barlow, of Trinity Sports Management, brokered the deal: “In recent years, cycling has experienced an unprecedented growth in the UK. So it is no surprise to see it become a pop- ular networking activity within the corporate sector. This year has been an exciting time for Owain, firstly joining Sir Bradley Wiggins’ new team (Team Wiggins) and then winning the U23 National Championships. He is one of the most exciting prospects in British cycling.”

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